Tuesday 1 February 2011

Campaign to End Loneliness launches today


The Campaign to End Loneliness launches today, 1 February 2011. The campaign, a collaborative effort between Independent Age, Age UK Oxfordshire, Counsel and Care, and WRVS and funded by the Calouste Gulbenkian Foundation, aims to fight loneliness and isolation in older people.

Although research suggests that loneliness is a greater threat to health than obesity, and as bad as lifelong smoking, fewer than 1 in 5 people have ever seen or heard information about loneliness as a health risk, and fewer than 1 in 3 who work in health and social care professions have.

The campaign aims to raise awareness of the risks of loneliness and to make sure they are treated as a serious risk to public health.

A report, Safeguarding the Convoy, is also published today to accompany the campaign, and calls for others to join and take action to end loneliness in order to future proof forthcoming generations of older people against it.

Visit http://www.campaigntoendloneliness.org.uk/ for more information or to download a copy of the report.

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