Friday 4 March 2011

New Campaign Encouraging People in the North West to Seek an Early Dementia Diagnosis

We’re welcoming today’s launch of a new Department of Health pilot campaign in the North West, and Yorkshire and the Humber, to help people recognise the signs and symptoms of dementia and urging them to seek advice from their GP.

According to the campaign, there is an estimated 82,661 people living with dementia in the North West, over half of whom are undiagnosed and are consequently missing out on access to treatment and support which could help improve their independence and quality of life.

It can be tough, or even frightening, to admit that you, or someone close to you, might be suffering from dementia. Or you might just not be aware of the signs, but the sooner you discuss it and seek help, the better, since, as the campaign highlights, early diagnosis is key to enabling people to access advice, information and support from social services, voluntary agencies and support groups.

For further information on how to recognise the signs and symptoms of dementia, visit: www.nhs.uk/dementia

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